We provide therapy for individuals, couples, and families:

• Individual therapy (depression, anxiety, life transitions, men's issues, trauma, grief)

• Couples therapy (relationship challenges, communication, EFT, Gottman Method)

• Specialized services (first responder support, addiction, EMDR, anger management)

• Group therapy (interpersonal process groups)

We offer both in-person sessions at our Bloomington office and secure telehealth.

The easiest way is to call our office at (309) 431-4411 during business hours. Our intake coordinator will answer your questions, help you find the right therapist match, and schedule your first session. You can also fill out our contact form and we'll reach out within one business day.

Your first session is an opportunity to get to know your therapist and share what brings you to therapy. Your therapist will ask about your concerns, your history, and what you're hoping to achieve. Together, you'll discuss whether therapy feels like a good fit and create an initial plan for your work together. Many clients describe the first session as a relief, a space to finally be heard without judgment.

Each of our therapists brings unique strengths and specializations:

• Jason Woodford specializes in adults, couples, men's issues, and group therapy

• Ross Thomas specializes in trauma, PTSD, and first responder support

• Hollie Perez specializes in couples therapy, addiction, and spiritual wellness

When you call, our intake coordinator will help match you with the therapist whose expertise aligns with your needs. If at any point you feel a different therapist might be a better fit, we're happy to help you transition.

Yes! We offer complimentary 15-minute phone consultations with each therapist. This gives you a chance to ask questions, get a feel for their approach, and decide if it feels like a good fit, with no obligation.

Yes! We accept:

• Blue Cross Blue Shield (all therapists)

• Aetna (Jason and Hollie)

• United Healthcare (Jason and Hollie)

We also offer self-pay options for clients whose insurance we don't accept or who prefer not to use insurance.

Most insurance plans cover mental health services, but coverage varies. We recommend calling the number on the back of your insurance card and asking:

• "Do I have outpatient mental health benefits?"

• "What is my copay or coinsurance for therapy?"

• "How many sessions are covered per year?"

• "Is Woodford and Associates Counseling in-network?"

We're also happy to verify your benefits for you, just let us know when you call to schedule.

Individual, couples, and family therapy sessions are typically 50 minutes. Group therapy sessions vary depending on the group format.

Most clients start with weekly sessions. As you make progress, you and your therapist may decide to meet every other week or monthly. The frequency is tailored to your needs and goals.

How long you're in therapy depends entirely on what you're working on. Some clients achieve their goals in 8-12 sessions, while others find value in longer-term work. There's no pressure either way, therapy ends when you feel ready.

Yes! All of our therapists offer secure video sessions. Telehealth is a great option if you prefer the convenience of meeting from home, have a busy schedule, or live outside the Bloomington-Normal area.

We understand that life happens. We ask that you provide at least 24 hours’ notice if you need to cancel or reschedule an appointment.

Appointments canceled with less than 24 hours’ notice, or missed without notice, are subject to the full session fee. This policy helps us protect time set aside specifically for you.

If something unexpected comes up, we’re always happy to talk it through.

...Yes. Everything you share in therapy is confidential, with a few specific exceptions required by law:

• If there's a risk of harm to yourself or others

• If there's suspected abuse or neglect of a child, elderly person, or vulnerable adult

• If records are subpoenaed by a court

Your therapist will explain these limits during your first session and answer any questions you have....

Insurance companies do not have access to your therapy session notes or the details of what you discuss.

When using insurance, we are required to share limited information such as dates of service, a diagnosis, and the type of service provided. In some cases, they may request additional information to approve or review services, but this does not include your full session content.

That's completely normal, many of our clients are first-time therapy-goers. Your therapist will guide you through the process, answer your questions, and help you feel comfortable. There's no "right way" to do therapy. Just show up as you are.

In practice, there's no meaningful difference. Both terms refer to the same process: working with a trained professional to address challenges, develop insights, and create positive change. We use the terms interchangeably.

Therapy works best when there's a good fit between you and your therapist, and when you feel ready to engage in the process. If you're not seeing progress, talk to your therapist, they can adjust the approach, or help you find a better match. Our goal is to support you in finding what works.

In most cases, yes, especially if it's relevant to your work. Just let your therapist know ahead of time so they can plan accordingly.